Social media management is the process of analyzing social media audiences and developing a strategy that’s tailored to them, creating and distributing content for social media profiles, monitoring online conversations, collaborating with influencers, providing community service, and monitoring, measuring, and reporting on social media performance and ROI.
All these tasks, which were once marginalized by businesses, have now stepped into the limelight of companies’ marketing strategies.
With nearly two billion daily users, Facebook is a massive social media network. That’s why agencies that offer social media management services will not only specialize in Facebook but also recommend it due to its audience variety.
With around one billion monthly users, Instagram is becoming a new standard for social media management services. Its focus on images, as well as videos, encourages companies to come up with creative ways to capture and engage their audiences.
With 330 million monthly users, Twitter doesn’t offer the same reach as Facebook. It does, however, provide your business access to a group of users that engage with brands daily. Depending on your target audience, that’s an advantage.
As the biggest professional social network in the world, LinkedIn offers access to more than 774 million users. That’s why it’s an ideal platform for businesses looking to recruit candidates, as well as establish themselves as an industry leader.
With more than two billion users, YouTube offers access to more than 80% of adults in the U.S. In response, businesses are doing more with their YouTube accounts, from creating how-to videos to showcasing behind-the-scenes material.
Pinterest has more than 450 million monthly active users, providing companies with a strong visual focus, such as cabinet manufacturers, clothing stores, and flower shops, the chance to connect with people in their target audience.
BENEFIT
Social media is one of the best places to connect with your audience — and one of the greatest benefits of social media for business is the expansive user base. Nearly 3.5 billion people around the globe use social media platforms to connect with family and friends, buy products, and read important news. If you leverage your social media platforms correctly, you can reap the following benefits:
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