A version of the product containing only those attributes or characteristics absolutely necessary for it to function. For example, the need to process digital images could be satisfied by a generic, low-end, personal computer using free image processing software or a processing laboratory.
The set of attributes or characteristics that buyers normally expect and agree to when they purchase a product. For example, the computer is specified to deliver fast image processing and has a high-resolution, accurate colour screen.
The inclusion of additional features, benefits, attributes or related services that serve to differentiate the product from its competitors. For example, the computer comes pre-loaded with a high-end image processing software for no extra cost or at a deeply discounted, incremental cost.
3D modelling can be used to show off the more subtle aspects of any given product and highlight special features in a way that photographs are rarely capable of doing. In this article, we’re going to take a look at the benefits of 3D modelling and product rendering for eCommerce, while comparing both to traditional product photography.