Facebook is now one of the most popular marketing platforms on the planet. As the social giant has grown to more than 2.7 billion active users, it’s also expanded its advertising network to suit a wide range of businesses.
Though Facebook ads have the potential to help you significantly improve visibility, drive sales, and grow your business online, getting the most out of your Facebook ad spend requires knowledge and experience with the Facebook ad platform. It is not just a “set it and forget it” type of advertising. Successful Facebook advertising campaign requires careful strategy and testing to find just the right combination of targeting, content, creative design and budget to reach and engage your ideal customers.
The Brand Awareness objective is for advertisers who want to show ads to people who are more likely to recall them. The Brand Awareness objective gives you the estimated ad recall lift (people) metric, which shows how many people we estimate would remember your ad if we asked them within two days.
Lots of people want to hear from your business, but filling in forms can be difficult on mobile. Facebook lead ads makes the lead generation process easy. People can simply tap your ad and a form pops up – it’s already pre-populated with their Facebook contact information and ready to be sent directly to you.
The Facebook Conversion objective helps you to grow business on your website. Website conversion ads work with the Facebook pixel on your website, so you can reach site visitors who are most likely to take your desired action – and keep track of how many people convert.
Now a ton of the benefits of advertising on Facebook are obvious, but paid advertising does come with a lot of complexities.