Social Media Marketing

You need a social media strategy – don’t let anyone tell you any different. And we’re not talking about posting a cute cat video once a week on Facebook with the hope that your customers think you’re as adorable as said cat. We’ll find your target audience on major social networks such as Twitter, Facebook, and Google+.

We also need to make sure your brand message is one that will resonate with your target market on social media. What information are they looking for? What problem can you solve for them? And where do they want to find the solution? Finally, we’ll uncover which social media channels are the best match for your website’s conversion process. The real goal is to get consistent traffic of customers headed to your site so we want to make certain that we’re catching your target at times when they’re likely to view your message and make it easy for them to do so, wherever they are.

    1. Everybody’s a Somebody: Social media and its effects impact all areas of your business. That’s why no one person should be crowned king of social media in your company. To be really effective you need to be more
      representative – create a team to maximize their experience and perspective on your social media strategy. This will also make sure everyone knows what’s going on when it comes to your online activity.
    2. There’s a Time to Be Quiet and Listen: And that time is now. Being a good listener is an invaluable tool and never more so than in social media. You can learn a lot by listening to what your clients are saying – not just about your business but about your competitors, and other things they value or are turned off by. And speaking of competitors, it’s also important to listen to what messages they’re pumping out and where they’re turning up.
    3. Stay Focused: You can’t be all things to all people nor can you accomplish all your goals in one campaign. You’ll be far more effective if you choose one goal, maybe two, TOPS, for your social media strategy. Do that, do it well. Then move on to slay the next dragon.
    4. Are We There Yet:  To figure out how successful we’ve been with our social media strategy, we need to define what success really means to your business. Is it more sales? Is it sign-ups? Downloads? Likes? How will you measure return on investment?
    5. Know Thy Customer: We need to know who your target audience is if we’re going to find them online. It’s crucial to understand their demographic, their wants, needs, challenges, and interests. Then we can craft a message they’re going to hear loud and clear in a place where they want to hear it.
    6. People first: Social media is just that, social. That means people interact with other people, so to be successful you need to be sure your company is acting like a person, not a corporate entity. It’s important to start thinking about how you can express the human elements of your company.
    7. Create a Channel Plan: Once we understand your audience and your message, we need to create a tactical plan to reach out to on social media. Seven days a week, once a day, we will post messages on Facebook, Twitter, and Google + using your voice, your message, and targeted to your potential customers.
  • content & Structure

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  • Analysis & Planning

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  • Solutions & Findings

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Benefits of Social Media Marketing

Social media platforms are the most essential methods in today’s times for businesses and start-ups to connect with their customers and to market and advertise their business. Social media platforms help boost the sales of a business as well as propel lead generation.

  • Majority Customers Are On Social Media

  • Increases Brand Awareness

  • Improves Brand Loyalty

  • Increases Inbound Traffic

  • Helps Reach Specific Audience

  • Improves Search Engine Rankings

Social Media Marketing








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